Biography
My name is Kaiya Barrett, and I develop and manage content assets to enhance Morae’s brand, drive audience engagement, and support business development goals.
With a foundation as a creative writer, I help lead the production and distribution of content to effectively align Moraes’s product offerings and solutions with the key performance indicators (KPIs) of legal professionals worldwide.
I bring 20 years of experience creating content across multiple platforms and industries, including experience in the legal and technology sectors. As a legal marketer at an AM Law 200 firm, I managed research, content writing, and strategy for articles, event materials, and responses for targeted pitch materials and requests for proposals. I’ve also executed modular content plans for demand generation and thought leadership campaigns, with customer-facing resources including website pages, sales sheets, email marketing, and eBooks.
My experience also includes working as a news producer in the broadcasting industry, running media campaigns, and serving as a public relations spokeswoman.
Why Morae?
The industry is diverse and multi-faceted, and Morae’s team creates a sense of partnership and leadership that excites me to be part of what’s ahead.
I love being involved with an organization that is forward-thinking and dedicated to bringing creative and innovative solutions to the legal community.